New Ecommerce Marketing Study Including 1,000 participants Reveals Surprising Trends for 2020 Holiday Shopping
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We recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season. The results may surprise you.
Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the lowest. This shows a big change with more people having access to computers are home and making major purchases on an actual desktop computer.
Only 14% of consumers will buy a product the first time they see an ad. Out of people who purchase, 31% will actually need to see an ad 6 times or more.
Consumers were equally open to clicking on an ad in Google or an organic listing in Google for purchasing a product. This is significant, as studies in the past have shown strong favoritism for organic listings.
When excluding Amazon, consumers listed websites as the number #1 place they would like to buy, following by Google, Facebook and Instagram. LinkedIn, Bing, Twitter and Push notifications were the places they wanted to purchase a product from the least.
A total of 60% of people will be doing less than 25% of their shopping on Amazon. In turn, 40% will be buying more than 25% of their gifts here. This shows there is still a very large market that needs to be reached outside of the marketplace giant.
Compared to last year, 54% of people will be shopping more on Amazon this year.
Key Ecommerce Marketing Study Findings
Consumers are shopping and purchasing products much earlier this year.
Key Digital Marketing
Study Findings
Free shipping and fast site speed are essentials for retailers during the holiday season.
Despite the current economic climate, more than half of consumers plan to spend the same or more this year.
The most important deciding factors in an Amazon purchase are the number of stars and positive reviews, followed by delivery time.
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Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the lowest. This shows a big change with more people having access to computers are home and making major purchases on an actual desktop computer.
Consumers were equally open to clicking on an ad in Google or an organic listing in Google for purchasing a product. This is significant, as studies in the past have shown strong favoritism for organic listings.
When excluding Amazon, consumers listed websites as the number #1 place they would like to buy, following by Google, Facebook and Instagram. LinkedIn, Bing, Twitter and Push notifications were the places they wanted to purchase a product from the least.
Only 14% of consumers will buy a product the first time they see an ad. Out of people who purchase, 31% will actually need to see an ad 6 times or more.
Consumers are shopping and purchasing products much earlier this year.
A total of 60% of people will be doing less than 25% of their shopping on Amazon. In turn, 40% will be buying more than 25% of their gifts here. This shows there is still a very large market that needs to be reached outside of the marketplace giant.
Key Digital Marketing Study Findings
Compared to last year, 54% of people will be shopping more on Amazon this year.
Key Digital Marketing
Study Findings
Despite the current economic climate, more than half of consumers plan to spend the same or more this year.
Free shipping and fast site speed are essentials for retailers during the holiday season.
The most important deciding factors in an Amazon purchase are the number of stars and positive reviews, followed by delivery time.